Effective Websites & Marketing Strategies that get results
Websites built by Frog Productions are:
- More user friendly by being very readable on any device (Responsive Design)
- Fresh and relevant to our visitors and the search engines (Easy Updating)
- Searchable and visitor relevant with current information (Content Marketing)
- Easily coordinated with our social networking efforts (Social Integration)
- Worth converting and updating from an old tired web site (Affordable, Effective Design)
Responsive Design senses the device type, screen size and orientation of the website visitor’s mobile device and changes the web page layout to maximize the viewer’s readable experience.
The Web and the mobile browsers remain one of the top ways that users interact with websites and if they have trouble on their smart phone or tablet, there is a good chance they are not coming back. Responsive Design offers more than just a simple mobile template; instead, your entire site layout, including photos, is designed to be flexible enough to fit into any possible screen resolution.
In 2013 about sixty percent of Internet access activity was from mobile devices. In mid 2012 one of our clients, Highland Alzheimer’s Home, was accessed by 35 different screen sized devices in one month.
Responsive Design for websites is the platform of the near future and will soon be the standard by which web sites are evaluated, selected, and visited.
One advantage to having a website be your primary marketing tool is that as information and situations change you can update your website rather than throwing away a couple of boxes of outdated brochures.
One of the disadvantages of having a web site as a primary marketing tool is that it must be kept up to date with refreshed content to be relevant to our customers and visitors. Too often we are held hostage by technicians who control the updating of our web site.
Websites created by Frog Productions can be updated by you. If you can update a Word document and upload a photo you can update your website.
Many of our customers choose to routinely update their own content and photos. This is possible because our web sites are Internet based, require no software on your computer and use a Content Management System which permits updating in one place to cause all uses on the web site of that information or photo to be updated.
You can routinely update web page content, photos, blogs and create new web pages to ensure that your content is current, relevant and searchable.
Content is King
We often hear people talking about SEO (Search Engine Optimization) as if they knew what they were talking about by saying that videos are needed, blogs are a must, etc. The simple matter of fact is that none of these things matter if we do not have fresh and relevant content that is readable by the Search engines.
Frog websites are designed using a proprietary WordPress platform which is very search engine friendly. Google and Yahoo know what to expect and where to look for content on a WordPress based website. There is good reason that over twenty percent of the web sites being built use a WordPress platform.
Frog websites also use a Content Management System that makes content updating easy with the current content readily available to support other forms of marketing such as newsletters, blogs, emails…and can readily interface with social marketing platforms such as Facebook, Twitter, Pinterest and others.
As the debate about the effectiveness of Social Networking as an online marketing tool continues, one thing is agreed to by all. Updated and current relevant information must be posted if our social marketing is to have any chance of success.
A second thing soon becomes obvious; it is a lot of work to keep all of our various social networking sites up to date with the same relevant content.
With the Social Integration capability of web sites built by Frog Productions content can be updated in one place (your website) and pushed out to your social marketing and blog sites.
Using web site based Social Integration keeps your content on your web site rather than being proprietary to the other sites such as Facebook and YouTube. Keeping your content on your web site makes your content searchable relative to your website.
Content is king and a good website visitor experience depends upon how the content is organized and made available (navigation).
Frog Productions has invested significantly in standardized, dependable and easy to use web site tools (Frogware) that facilitate the building and updating of content rich, search attractive and easy to navigate web sites at prices that are very market competitive. We work on a fixed price quotation basis—there are no surprises and our prices are published on our web site.
Social Integration