Effective Websites & Marketing Strategies that get results

SEO Improvement by Frog Productions

Certainly, website-based Internet success requires more than a Pretty Face. It requires a well-planned search engine optimization (SEO) approach that is both search engine friendly so that the site gets found and customer-friendly so that the website helps build and sustain the business. The approach of phone-based SEO ‘experts’ to force ranking improvements via “ready-fire-aim” tactics seldom have a long-term, positive customer business impact. A much better method to gain ranking is by using relevant content on your web pages (which the expensive phone-based SEO ‘experts’ ignore). Relevant content is both customer friendly and search engine friendly.

SEO Success is influenced by two primary factors:

  • On-page content
  • Off-site links and activity

Much of the search ranking for local businesses is now handled by Google Local searches (and similar local approaches by other search engines). The Local Searches are influenced by on-page content. For this reason, Frog Productions uses a “ready-aim-fire” approach of first analyzing where your site is relative to where you want it to be, then advises what actions should be taken, and then if desired, Frog will act to carry out what was advised.

ANALYZE

Any good GPS approach asks first where you are and where it is that you want to go. Frog starts here. We ask what is it that you want your website to do and whom do you want it to attract? We use analytic tools relative to your goals to see where your site is relative to traffic visiting the site and where it comes from and when.

  • Determine the actual starting point
  • Where is your site now relative to where you want to be
  • Traffic, sales, keywords, ranking relative to competition, posted reviews, and social networking site results
  • Frog analyzes the information, gathers and reports it, and then turns over the findings to you in a meeting

ADVISE

Now that we know where your site actually is and where you would like it to go, like a good GPS we can figure out primary and alternate routes to getting there.

  • Based upon your priorities we identify what needs to be done to get there
  • We identify specific Key Success Areas (KSAs) for immediate action
  • We identify the specific steps and actions to be taken, now and over time
  • We set up the reports and monitoring systems that you will use as tools to get there
  • As an optional service, we review your progress with you (usually quarterly)—as with this approach you are doing the actual work to improve SEO Performance

ACT

Should you choose to have Frog Productions carry out the SEO improvement plan identified in the Analyze and Act stages, we would set up a six-month program.

  • Frog will do what was advised over a six-month timetable
  • Frog will make the on-page changes to support and drive SEO results
  • Frog will conduct the off-site activities which influence SEO rankings
  • Frog will meet with you monthly to review progress and identify any specific items needed or actions to be taken by you

At the end of the six-month program, Frog would suggest ongoing SEO activities by you using specific monitoring reports set up by Frog. At your option, Frog could do some or all of the things suggested.

Refer to this outline for some of the things that may be considered during the Analyze, Advise, and Act SEO Improvement program by Frog.

Just call Frog at 517-796-8151 to further discuss these approaches and for a fixed price quotation.